On a recent visit to a local chain restaurant, this idiom came to mind:
“Fool me once, shame on you; fool me twice, shame on me.”
We all know that chain restaurants have marketing departments. People that get paid to make their restaurant appear to be someplace you want to spend your time, and more important, your dollars. This is no secret. We’re all jaded by TV commercials, online ads, billboards, etc. But have you realized that a restaurant’s menu is also a marketing tool? Some of it is obvious. Most casual chain restaurants today have very large laminated menus with beautiful mouth-watering photos of the food in the background. There’s also the marketing terms scattered throughout the pages that are obviously attempting to “sell” you.